[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.setlik.cz\/historie-a-soucasnost-reklamy\/#Article","mainEntityOfPage":"https:\/\/www.setlik.cz\/historie-a-soucasnost-reklamy\/","headline":"Historie a sou\u010dasnost reklamy","name":"Historie a sou\u010dasnost reklamy","description":"Reklama a propagace v\u00fdrobk\u016f je velice star\u00fdm \u0159emeslem. U\u017e v antice na ni mohli lid\u00e9 narazit p\u0159ed obchody \u010di d\u00edlnami, kde byly v\u00fdrobky vystaveny a hlasit\u011b vychvalov\u00e1ny. Vznikaly v\u00fdv\u011bsky a nab\u00eddka se vypisovala i na zdi dom\u016f. P\u0159es profesion\u00e1ln\u00ed vyvol\u00e1va\u010de se reklama dostala a\u017e do doby, kdy byl vynalezen knihtisk a t\u00edm dostala reklama sofistikovan\u011bj\u0161\u00ed […]","datePublished":"2021-12-21","dateModified":"2023-05-04","author":{"@type":"Person","@id":"https:\/\/www.setlik.cz\/author\/#Person","name":"setlik.cz\n","url":"https:\/\/www.setlik.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f7320ca526354d2794ceb75173050bfa147af8617816df401a16569341b5fbaf?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f7320ca526354d2794ceb75173050bfa147af8617816df401a16569341b5fbaf?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"setlik.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.setlik.cz\/wp-content\/uploads\/blueprint-g5f9612de1_640.png","url":"https:\/\/www.setlik.cz\/wp-content\/uploads\/blueprint-g5f9612de1_640.png","height":0,"width":0},"url":"https:\/\/www.setlik.cz\/historie-a-soucasnost-reklamy\/","about":["Business"],"wordCount":422,"articleBody":"       Reklama a propagace v\u00fdrobk\u016f je velice star\u00fdm \u0159emeslem. U\u017e v antice na ni mohli lid\u00e9 narazit p\u0159ed obchody \u010di d\u00edlnami, kde byly v\u00fdrobky vystaveny a hlasit\u011b vychvalov\u00e1ny. Vznikaly v\u00fdv\u011bsky a nab\u00eddka se vypisovala i na zdi dom\u016f. P\u0159es profesion\u00e1ln\u00ed vyvol\u00e1va\u010de se reklama dostala a\u017e do doby, kdy byl vynalezen knihtisk a t\u00edm dostala reklama sofistikovan\u011bj\u0161\u00ed podobu ti\u0161t\u011bn\u00fdch let\u00e1k\u016f a plak\u00e1t\u016f. Dal\u0161\u00edm velk\u00fdm miln\u00edkem bylo tak\u00e9 zaveden\u00ed novin, kde se za\u010daly objevovat prvn\u00ed inzer\u00e1ty. V devaten\u00e1ct\u00e9m stolet\u00ed se za\u010daly objevovat plak\u00e1tovac\u00ed sloupy, kter\u00e9 byly kulat\u00e9. Na konci devaten\u00e1ct\u00e9ho stolet\u00ed byly zah\u00e1jeny prvn\u00ed glob\u00e1ln\u00ed reklamn\u00ed kampan\u011b, jako prvn\u00ed byl v\u00fdrobce \u00fastn\u00ed vody Odol.Reklama tak\u00e9 dostala um\u011ble\u010dt\u011bj\u0161\u00ed podobu, ostatn\u011b n\u011bkter\u00e9 reklamy z dvac\u00e1t\u00e9ho stolet\u00ed zn\u00e1me do dnes a v\u00edd\u00e1me je ve sv\u011btozn\u00e1m\u00fdch galeri\u00edch. Se sv\u011btov\u00fdmi v\u00e1lkami reklama trochu utichla a byla vyu\u017e\u00edv\u00e1na p\u0159edev\u0161\u00edm pro propagaci re\u017eimu, a\u0165 toho nacistick\u00e9ho, tak komunistick\u00e9ho. Dal\u0161\u00ed zlom nastal s roz\u0161\u00ed\u0159en\u00edm rozhlasu a taky televizn\u00edho vys\u00edl\u00e1n\u00ed. Tam reklama funguje do dnes.Dnes se reklama to\u010d\u00ed p\u0159edev\u0161\u00edm v televizn\u00edm vys\u00edl\u00e1n\u00ed a na internetu, ta je p\u0159\u00edmo c\u00edlen\u00e1 na jednotlivce d\u00edky dat\u016fm z\u00edskan\u00fdm z prohl\u00ed\u017een\u00ed str\u00e1nek. Sou\u010dasn\u00e1 propagace a reklama prob\u00edh\u00e1 ve velk\u00e9m tak\u00e9 na soci\u00e1ln\u00edch s\u00edt\u00edch, kter\u00e9 jsou k tomuto \u00fa\u010delu skv\u011ble uzp\u016fsoben\u00e9. V\u00fdhodou je, \u017ee propagace pomoc\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed m\u016f\u017ee b\u00fdt s trochou snahy i zadarmo. Placen\u00e1 je samoz\u0159ejm\u011b \u00fasp\u011b\u0161n\u011bj\u0161\u00ed. V posledn\u00edch letech se tak\u00e9 velk\u00e9 \u0159et\u011bzce zam\u011b\u0159uj\u00ed na v\u00fdvoj aplikac\u00ed. Cena za v\u00fdvoj aplikace strelec.pro toti\u017e nen\u00ed zdaleka tak vysok\u00e1 jak se zd\u00e1 a d\u00edky aplikac\u00edm mohou z\u00e1kazn\u00edk\u016fm poslat nab\u00eddku c\u00edlen\u011b, jen t\u011bm, kte\u0159\u00ed o ni stoj\u00ed, stejn\u011b jako m\u016f\u017eou nab\u00eddnout slevy \u010di jin\u00e9 v\u00fdhody. V sou\u010dasn\u00e9 dob\u011b se sm\u00edchaly v podstat\u011b skoro v\u0161echny typy reklam, od plak\u00e1t\u016f, v\u00fdv\u011bsn\u00edch n\u00e1st\u011bnk\u00e1ch, propagace v rozhlasu, televizi i s modern\u00edmi mo\u017enostmi propagace. Ka\u017ed\u00fd si m\u00e1 mo\u017enost naj\u00edt tu variantu, kter\u00e1 mu nejv\u00edce vyhovuje.                                                                                                                                                                                                                                                                                                                                                                                          4.6\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Historie a sou\u010dasnost reklamy","item":"https:\/\/www.setlik.cz\/historie-a-soucasnost-reklamy\/#breadcrumbitem"}]}]